Content meets Manufacturing business to make inroads into South American Market.


Cultural content joined with manufacturing business in Brazil, the center of South America, fired a flare to explore the new frontiers of overseas markets.

During the last August13th to 15th local time, nearly 18,000 spectators visitedthe World Trade Center in San Paulo, Brazil where KBEE2014 (Korea Brand & Entertainment Expo 2014)was being held. KBEE2014, an event held for the second time for the year 2014, has been arranged in joint efforts ofMinistry of Culture, Sports and Tourism and Ministry of Trade, Industry and Energy. Korea Creative Content Agency and KOTRA(Korea Trade-Investment Promotion Agency) have supervised the event together.

62 companies from Korea participated and nearly 200 buyers came to this event. Over 900 business talks resulted in success. Participators in the exposition showed high satisfaction at the synergy created from the encounter between Hallyu(Korean wave) cultural content and industry.

Han HyungHoon, a CEO of Big Star Global, an animation production company stated “Although it was our first venture overseas, I was able to recognize that there are lot of potentialin entering the South American market as I met and exchanged business matters with many buyers. I hope to it leads us to good results in the future.”

Oh Chang Geun, senior manager of overseas sales team of POS (Point-of-Sales) Terminal manufacturing company explained “We were able to successfully encounter South American buyers in the midst of the process of taking our first step into the South American market with 200 million population.

This event played an important role in promoting Korea’s industry of K-Pop, cultural performance, food and animation, all blending together in harmony. K-Pop in particular played a vital role in attracting many audiences at the exhibition. Brazillian spectators who crowded around K-Pop performance did not leave after the show, but visited all around the center where Korea’s culture and business industry were on display.

Head of the Korea Creative Content Agency Hong Sang Pyosaid “There is an analysis which reports that when we export 100 dollars of Korean contents, a result of 400 dollars sales inmanufacturing product follows. We will make this exhibition an opportunity to promote position of our content industry.”

President of KOTRA Oh Young Ho stated “This Hallyu Exposition has been almost our first attempt in South America and the response from the Brazillian fans of Hallyu who were in hunger for such Hallyu has been very positive.”He continued to foresee “Korea which has been previously associated as a hardware power in manufacturing smart phones or automobiles will now strengthen its image as the software aspect blends in with the help of this exposition.


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